Requirement and channel review
Identify the state, local, license, platform, audience, placement, warning, age-gating, promotion, and recordkeeping requirements that affect the campaign.
ILC reviews websites, advertising, promotions, discounts, packaging claims, social posts, sponsorships, and campaign plans against the requirements that apply to the license and market.
A consistent pre-publication review process
Claims, audiences, placement, and required language checked
Approvals and supporting records kept with the campaign
Marketing and operations using the same rules
The exact engagement depends on your license, locations, stage, and internal capacity.
Identify the state, local, license, platform, audience, placement, warning, age-gating, promotion, and recordkeeping requirements that affect the campaign.
Review the website, ad, email, promotion, social post, sponsorship, packaging claim, or other material before publication.
Define who submits work, what ILC or management checks, who approves it, how urgent requests are handled, and where the final record is kept.
Address existing material, recurring mistakes, staff questions, and the guidance marketing partners need to work within the rules.
Most problems show up when what staff do, what the system records, and what the written procedure says no longer match.
The approved offer, discount rules, allotment checks, and transaction staff complete do not match.
Stories, creator content, comments, and reposts move quickly but can still create advertising and recordkeeping obligations.
Material approved for one state, license, audience, placement, or product is copied into another market without a new review.