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Marketing, advertising & social review

Review cannabis marketing before it creates a compliance problem.

ILC reviews websites, advertising, promotions, discounts, packaging claims, social posts, sponsorships, and campaign plans against the requirements that apply to the license and market.

What changes

Marketing can move quickly without leaving compliance behind. ILC gives the team a practical review path before material goes live.

  • A consistent pre-publication review process

  • Claims, audiences, placement, and required language checked

  • Approvals and supporting records kept with the campaign

  • Marketing and operations using the same rules

What ILC handles

What ILC can handle.

The exact engagement depends on your license, locations, stage, and internal capacity.

Requirement and channel review

Identify the state, local, license, platform, audience, placement, warning, age-gating, promotion, and recordkeeping requirements that affect the campaign.

Campaign review

Review the website, ad, email, promotion, social post, sponsorship, packaging claim, or other material before publication.

Approval workflow

Define who submits work, what ILC or management checks, who approves it, how urgent requests are handled, and where the final record is kept.

Correction and training

Address existing material, recurring mistakes, staff questions, and the guidance marketing partners need to work within the rules.

Where operators get exposed

Where this work breaks down.

Most problems show up when what staff do, what the system records, and what the written procedure says no longer match.

The promotion and POS do different things

The approved offer, discount rules, allotment checks, and transaction staff complete do not match.

A platform post feels temporary

Stories, creator content, comments, and reposts move quickly but can still create advertising and recordkeeping obligations.

One approval is reused everywhere

Material approved for one state, license, audience, placement, or product is copied into another market without a new review.

Who this helps

A good fit for this work.

  • Dispensaries running promotions and loyalty programs
  • Brands marketing across several states
  • Teams using outside agencies or creators
  • Operators without a consistent compliance review before publication
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